How to Sell on Poshmark
Before You Start
Poshmark's business model is built around fashion resale, making it the strongest platform for secondhand clothing, shoes, handbags, jewelry, and accessories from both budget and designer brands. The platform has expanded into home goods, pet products, and electronics, but fashion remains the core category where buyer traffic and engagement are highest. If your inventory is primarily clothing and accessories sourced from thrift stores, retail clearance, your own closet, or wholesale, Poshmark is likely your most profitable resale channel.
The fee structure is straightforward: Poshmark takes a flat $2.95 on sales under $15 and 20 percent on sales of $15 and above. Shipping is a prepaid USPS Priority Mail label at a flat rate of $7.67 for packages up to 5 pounds, paid by the buyer. This means your earnings on a $30 sale are $24 ($30 minus 20 percent), with shipping costs absorbed by the buyer. The 20 percent commission is higher than eBay's 13.25 percent, but the included shipping label and Poshmark's targeted fashion audience often result in higher selling prices and faster sales for clothing items compared to general marketplaces.
Step by Step Setup and Selling
Download the Poshmark app (available on iOS and Android) or go to poshmark.com on desktop. Create your account with a username that reflects your brand or niche rather than a random string of characters. Write a bio that tells buyers what types of items you sell, your shipping speed, and any policies (like bundle discounts). Upload a clear profile picture, either a headshot or your brand logo. Create a cover photo for your closet that visually represents your style and product focus. First impressions matter on Poshmark because buyers browse closets the way they scroll Instagram, and a professional, cohesive presentation builds trust before they even look at your listings.
Poshmark allows up to 16 photos per listing. The cover photo (first image) determines whether a buyer clicks on your listing from search results, so make it your best shot: well-lit, clean background, showing the full item. Flat lay photography (the item laid flat on a clean surface) and hanging shots work well for clothing. Include close-ups of brand tags, size labels, material tags, any unique details or embellishments, and any flaws or wear. Write a title using brand name, item type, color, size, and key features within the character limit, formatted like "Nike Dri-FIT Women's Running Tank Top Size Medium Black." In the description, cover the condition (NWT for new with tags, NWOT for new without tags, or describe the used condition), measurements (bust, length, waist), material composition, and styling suggestions. Complete all category fields and select the correct brand from Poshmark's brand directory, since buyers frequently filter searches by brand.
Sharing is the engine that drives Poshmark sales. When you share a listing, it moves to the top of search results for its keywords and appears in your followers' feeds. Listings that are not shared regularly sink in search results and receive minimal visibility. The most successful Poshmark sellers share their entire closet at least once per day, with many sharing two to three times daily during peak browsing hours (morning 7 to 9 AM, lunch 12 to 1 PM, and evening 7 to 10 PM in your time zone). On the mobile app, sharing means opening a listing and tapping the share icon. Tools like Poshmark's "Share to Followers" feature and third-party automation tools can speed up the process for sellers with large closets. Self-sharing is the highest-impact activity on Poshmark, and sellers who stop sharing consistently see their sales drop within days, so build it into your daily routine.
Poshmark rewards social engagement with increased visibility. Follow other sellers in your niche, which often results in follow-backs that expand your audience. Share listings from other closets, especially during Posh Parties, which are themed virtual shopping events where participants share items matching a specific category, brand, or style. When you share other sellers' items, they frequently reciprocate by sharing yours, creating mutual visibility. Respond to comments on your listings quickly and courteously. When buyers send offers, respond within an hour if possible, since delayed responses cause buyers to lose interest and purchase elsewhere. Send offers to likers, a feature that lets you send a private discounted offer to everyone who has liked a specific listing, which converts passive interest into active purchases. Most experienced sellers send offers to likers within 24 to 48 hours of the like.
When an item sells, Poshmark generates a prepaid USPS Priority Mail shipping label that you download from the app or website. Pack the item in a poly mailer or box that fits snugly, add tissue paper or a thank-you card for a personal touch (many Poshmark buyers expect a curated unboxing experience), and drop the package at any USPS location or schedule a free pickup. Poshmark expects shipment within three days, but the best sellers ship within one to two days. Fast shipping earns you a "Fast Shipper" badge, increases buyer satisfaction, and contributes to your overall seller rating. After the buyer receives the item, they have three days to accept or open a case. If they take no action, the sale is automatically completed and your earnings are released to your Poshmark balance, which you can transfer to your bank account or use toward purchases on Poshmark.
Pricing Strategy for Poshmark
Pricing on Poshmark requires accounting for the platform's offer culture. Most Poshmark buyers expect to negotiate, and offers of 20 to 50 percent below the listed price are standard behavior, not insulting lowballs. Price your items 20 to 30 percent above your minimum acceptable price to leave room for negotiation. If you want at least $24 for a shirt (your net after the 20 percent commission on a $30 sale), list it at $38 to $40 so that an accepted offer in the $28 to $35 range still meets your margin target.
Poshmark's "Offer to Likers" feature lets you send a private discounted price to everyone who has liked your listing, but you must offer at least 10 percent off and include a shipping discount of at least $1. This feature converts passive likers into buyers at a rate much higher than waiting for them to make the first move. Many sellers schedule weekly "Closet Clear Out" events where they send offers to likers on all listings, creating urgency and driving batch sales that boost overall closet activity.
Bundle discounts encourage buyers to purchase multiple items from your closet in a single transaction, increasing your average order value while the buyer saves on shipping (one $7.67 label covers the entire bundle). Offer a 10 to 20 percent bundle discount for two or more items and prominently mention your bundle discount in your bio, listing descriptions, and as comments on your listings.
What Sells Best on Poshmark
The brands and categories that move fastest on Poshmark reflect the platform's audience of primarily women ages 18 to 45 shopping for fashion deals. Consistently strong sellers include athletic and athleisure brands (Lululemon, Nike, Athleta, Adidas), mid-range fashion brands (Anthropologie, Free People, Madewell, J.Crew), denim brands (Levi's, AG, Citizens of Humanity, Mother), and luxury brands (Louis Vuitton, Gucci, Tory Burch, Burberry) where authentication provides buyer confidence. Men's fashion and kids' clothing sell on Poshmark but at lower volume and slower turnover than women's fashion.
NWT (new with tags) items command premium prices and sell faster than used items because buyers trust the condition completely. Sourcing NWT inventory from retail clearance racks, outlet stores, and overstock liquidators, then listing on Poshmark at 30 to 60 percent of retail, is a proven sourcing strategy that generates consistent margins while offering buyers genuine savings. Items in excellent used condition sell well when priced at 50 to 70 percent below original retail. Items with visible wear or defects sell at steep discounts and are generally only worth listing if the brand carries significant resale value.